Why is Local SEO so Important
The Face of Advertising has Changed (because consumer habits have)
Phonebooks, tv, radio and the rest of the traditional advertising media have become much less effective since the Internet has taken over. Now, people of all ages have grown accustomed to finding their product and/or service online instead of cracking out the old Yellow Pages.
In fact, recent studies have found that a whopping 98% of the US online population uses the internet to find what they are intending to buy. And, more importantly, the majority of these people (53+%) are going offline via their telephones or actually walking into your store in order to make their purchase.
